About Frances
I’m a Digital Marketer, SEO Strategist, and Content Systems Builder.
I help entrepreneurs and businesses turn their websites into growth engines.
For the past few years, I’ve been obsessed with how smart SEO and content systems can do more than just get clicks.
But here’s the truth: most businesses struggle because they’re juggling multiple freelancers — one for SEO, one for content, one for tech. I simplify all that by bringing everything together.
So what does that mean for you?
These are the five areas that make the biggest difference when you’re trying to grow online.
Website Design & Development
Clunky, confusing sites lose trust fast.
Clean, fast, conversion-focused design brings it back and guides visitors toward action.
SEO Services
Technical issues and weak content kill rankings.
Strategic fixes uncover what’s holding your site back and grow organic traffic with smart keyword clusters and structure.
Copywriting & Content
Clear and organized writing helps people understand what you offer and why it matters.
Paired with thoughtful SEO, it becomes easier for the right audience to find you.
Automation & Systems
Stop wasting time on manual tasks.
Lead capture, onboarding, and reporting handled through Make and GA4 automations.
Social Media Management
Instead of hiring five different specialists...
you get ONE partner who connects the dots — strategy, execution, and optimization. If you’re:
- An entrepreneur tired of “random acts of marketing”
- A business owner who wants a website that finally drives leads
- Or a marketer who needs a reliable partner to handle the heavy lifting
Then you’re in the right place.
📩 Let’s build a system that works for you. A system that drives traffic, builds trust, and generates sales.
Career Highlights
2023-2025
Blue Vista – SEO Specialist
(Remote)
Revived two food blogs with SEO clusters, internal links, and technical fixes. Boosted traffic with ConvertKit email marketing and Pinterest strategy.
2023-2024
11ic – SEO Specialist
Researched high-intent keywords in the iGaming niche, optimized content, and led link-building to build authority.
2022–2023
Ideal Focus Inc. –Digital Marketing Coordinator
Built and optimized sites with Wix, Duda, and WordPress. Ran SEO audits, localized content across Asia, and improved speed with Google PageSpeed.
2016 - 2019
NYK-Fil Maritime E-Training Inc. – Business Operations Assistant
Delivered administrative and client support; built strong process and coordination skills before pivoting into digital marketing.
Passion Project
Founder and Content Strategist of Crumbs and Calendars
2025 – Present
A self-managed blog about motherhood, productivity, and digital life. Handled everything from strategy to implementation across content, SEO, email marketing, and social platforms.
Highlights
- Wrote long-form blog posts using SEO clusters focused on parenting and productivity
- Built the brand identity including logo, color palette, typography, and web design
- Set up Pinterest, Instagram, Facebook, and Threads to grow an engaged mom community
- Created automated email workflows using MailerLite — lead magnets, segmentation, and tagging
- Improved performance with GA4 via GTM, schema markup, Litespeed Cache, and lazy-loading
